Reach the homeowner before the permit names your competitor
Prowlr watches public permit, deed, and NOAA storm records across 1,800-plus jurisdictions, then scores the exact addresses where a roof, HVAC system, or solar install is in play right now. Every lead shows its work, traced back to the county record it came from.
Public records in, scored leads out, a source on every one.
Each address gets a numeric score, a plain verdict, the reasons that fired, and a source-chain back to the public record. No black box, no resold list. A re-roof permit from the county portal, a deed transfer from ATTOM, a 1.75-inch hail event from NOAA NCEI: three public sources stitched into one reason you can defend to your sales team. The strongest scores are where the permit, the new owner, and the storm overlap on the same property. Homeowner addresses stay anonymized to a ZIP cluster until you choose to work them.
A permit gets pulled. The clock starts. You are already there.
Contractor lead intelligence, answered.
Where does the permit and homeowner data come from?
Entirely from public records. County and municipal building-permit portals aggregated across 1,800-plus jurisdictions via Shovels.ai, county assessor and recorder deed and ownership records via ATTOM and BatchData, state contractor license registries like the CSLB, and the NOAA NCEI Storm Events Database for hail size and wind speed. Nothing comes from behind a login, and homeowner addresses stay anonymized to a ZIP cluster until you choose to work them. Every record carries a source-chain back to the exact public origin.
What signal tells me a homeowner is actually ready to buy?
The strongest trigger is a building permit pulled for re-roofing, HVAC replacement, or solar, especially when the public permit lists no contractor of record yet, which means the homeowner has not committed to an installer. Layer on a deed transfer in the last 12 months, since new owners remodel, or a NOAA-confirmed hail event above roughly 1 inch over the property's ZIP, and you have a homeowner with a real, time-boxed reason to hire. Prowlr scores that overlap and tells you which factors fired.
How is this different from buying leads from Angi or Thumbtack?
Shared-lead platforms sell the same homeowner to four or five contractors at once, so you compete on response speed and discount and the lead is cold within hours. Permit, deed, and storm records are public and unsold. You reach the homeowner before they fill out a form or pick an installer, you set the outreach, and you are not bidding against anyone for the same name. A typical roofing lead trades for fifty to one hundred fifty dollars on those platforms; here the signal is yours and the source is visible.
How fast does a signal reach me, and how do I plug it into my CRM?
Prowlr exposes scored leads as a REST API and a live MCP server, so they flow straight into your CRM, dialer, or door-knocking app without a copy-paste step. The median permit-to-outreach window is about 48 hours, which is the narrow stretch where a fast crew books work before the neighborhood fills with yard signs. You query in plain language or by ZIP, and you get ranked addresses with the reasoning attached.
Do I own the data, or am I renting another feed?
You own it. Prowlr is a market-intelligence engine you run, not a subscription to someone else's lead list that disappears when you stop paying. The scoring logic, the records, and the source-chains are yours to keep and query. That is the difference between renting your most important asset and owning the engine that produces it.
Reach the homeowner before the permit names your competitor.
See the scored permit, deed, and storm leads for your market, each one traced back to the public record it came from. You own the engine, not a lead list that vanishes when the invoice stops.